I was asking myself a question recently. What makes a content great? Though making great content has become something ingrained in my mind, I need to break it down further, give it benchmarks and meaning while trying to teach other people something.
I think the biggest problem people have with issues like SEO and content marketing is trying to do the least amount of work for the highest return. If, in reality, online and offline performance has to invoke the direct opposite. For the least initial return, you have to do the most research.
If you’re sitting here trying to find a shortcut for ranking content right now, then this isn’t your place. Today, there are no shortcuts. There are no hacks or strategies that are less difficult. In reality, you have to do the job and put it in time.
If you’re able to do that, though, then there are certainly a few tips to make great content. It’s not just about the top search engine ranking. It’s about having huge amounts of money. If you do that, your great content will obviously be very high because it’s going to be entertaining and so useful that search engines like Google will definitely find it.
Keep in mind that producing great content is a mixture of addressing technological considerations and the approach is also enthusiastic and innovative. With search engines, you can’t just write. While keeping search engines in mind, you have to write for humans. It takes time, and effort is needed. But after a while, as thousands upon thousands of people discover your content every day, those efforts will pay off.
Just don’t expect that to occur overnight. The biggest online stories and posts didn’t shoot to the top overnight. In the course of time they were slowly exchanged and engaged. In fact, most of the articles on Google before at least 100 to 200 days don’t hit number one.
How am I comfortable with this? In Google’s Search Engine Results Pages (SERPs), I have hundreds of number one results. I’m talking about “make money online” (Forbes article), “right practices” (Entrepreneur article) and “self discipline” (Wanderlust Worker article). But also phrases like “principles of performance,” which also brings you and so many others back to this place.
It took between 100 to 200 days for each of the papers to reach the number one spot, and this will vary according to the competition. For example, I did a Forbes piece that ranked number one before the 100-day mark for “artificial intelligence examples.” But it takes time to rank the most popular search terms with the largest search volume, so don’t get discouraged.
This is one of Google’s methods of obfuscation. It leaves you guessing so it can maintain its search’s organic nature and ensure the importance is not exploited. Because this is the game’s name. Relevance is essential to the life of Google. Once the SERPs lose their relevance (something that started to happen before all the algorithm adjustments) then Google itself loses its marketplace importance.
Until I delve into the factors that make it great content, let’s analyze some of the trust’s underlying principles. When we’re talking about content that has the ability to rank on search engines, we’re talking about content that has an implied amount of trust and its root domain.
Trust is a huge part of the relevant factor and you need to be identified relevantly in order to rank. You need to be trustworthy to be important. How much do you or your users trust Google?
What it boils down to is how much trust you have built up over time. Sure, you might make great content that hits all 15 of the factors listed below, but you’ll find it pretty hard to rank without that underlying belief. So, make sure you don’t do anything to confuse or cause Google to lose confidence in you.
Trust is, in essence, focused on three components: Indexed Age: the age that Google first discovered and indexed your site, and also the freshness or everlasting quality of the content itself.
Authority: The consistency, quantity and variety of organic links that come over time to a web.
Content: the content’s inherent consistency, its quantity and frequency over time.
Trust is an integral part of the online success cycle, regardless of the medium you use. Do not try to take shortcuts and do your best to deliver value, and over time, whatever knowledge you seek to communicate, you will succeed.
The content is unique
To create great content, the first rule is that it is original. Never, ever, in any way, twist or duplicate content. That really goes against all the values of trust that are in place and plagiarizes effectively. You’re never going to rank a piece of content from another source plagiarized.
Make sure the content is original, not only when it comes to writing, but also when it comes to its observations. You don’t want to spin another post, even if you write it on your own without copying it directly, and you also get the same insights. You need it in its terms to be truly informative and original.
Has an attractive, keyword-rich title
If you’re serious about creating great content, then make sure the title is enticing and rich in keywords. It must be attractive, whether it is a post, a video, or some other type of content. To search engines like Google, what attracts someone to click on a listing over another listing is extremely important.
Even if your content is lower than the content in higher ranks, if your content gets clicked on more, it will eventually move up and over that other content. Here we are not talking about click-bait; we are talking about enticing titles that draw the searcher to further investigate.
Is relevant to your audience
Make sure you have a relevant article for your audience. Do not attempt to create content that is not appealing to your readership. You’re going to lose your interest. The whole article or piece of content has to appeal to your current audience in some way, shape or form. If you don’t have an established audience, you should be sure to focus your content on a specific topic, pleasant or industry.
This is critical as it is at the center of importance when trying to drive traffic. The more you have similar content and keep churning out over time, the more it will be applicable to a particular audience. In turn, to ingest content in that environment, they will keep returning to your platform.
Great content is usually very engaging. From the point of view of analytics, this means that the content is read and consumed and digested as visitors spend a lot of time on your website. The average amount of time spent on a website says a lot about a specific piece of content. If you’re serious about creating great content and rating, it’s got to go all out.
When visitors are engaged, not only do they take time to read your content, they also navigate to other parts of your web. Ultimately, you looked at their desire and gave them something they were looking for. For a cause, you were important. It’s a highly engaging, self-fulfilling prophecy of great content that eventually ranks higher.