The many different marketing trends of 2018 are set to make a comeback along with some other newcomers. Learning and archiving new design trends is critical in order to realize and understand what the current landscape in digital marketing needs.
Hence, there is a need also to identify what platforms are currently popular among the masses. Proper optimization of the trends and practices are needed for effective communication.
Let us look at some of the trends that will be prominent throughout 2019.
1. Instagram’s popularity among the youth
The biggest threat that Facebook’s popularity faces is in the form of Instagram which is fortunately owned by Facebook itself. Not only is sharing media – photos and videos – easy on the platform, it also incorporates the best-optimized photo sharing techniques right from your mobile device.
With over a million users signing in every day, it is easily the fastest growing platform that houses the most number of people under the age of 30. The figures are only second to Facebook as of now, which is one platform that is deteriorating quickly.
2. Facebook still has it
Although Facebook is losing its users, it is still the undisputed king when it comes to the number of users that log in every day. It also holds the most number of users that are over the age of 65, which is more than 40%.
But with the recent controversy surrounding the platform, its reputation has been hit quite considerably since a lot of the users consisting of the youth demographic have decided to drop the website altogether. Facebook is also being antagonized to an extent. Hence, businesses that use Facebook to promote their cause need to be careful about their target demographic.
3. Video is king
It was reported that a staggering 73% of Americans use YouTube where videos can be made in service of digital marketing. But Facebook has seen a recent rise in popularity with its own video sharing service. However, this hasn’t changed had much effect on YouTube’s position as the leading platform for sharing videos.
Since a lot of people turn to video when they need entertainment, it has become one of the most effective digital marketing, and with the advancement of technology, people can now produce videos that are extremely high in quality. The volume of information, as well as the nuances that you can employ and use, is almost limitless.